Human. Technology. Change.

Technology fascinates us Technology moves us Transition changes Change accelerates The engine is human: For technology and change – For innovation and added value
Our conviction is that sustainable products are the result of the interaction of social and technical competencies.

We help our customers from medium-sized businesses to products and processes that are tailor-made to their specific needs.

We recognize and promote the people and their abilities in the technical processes. For this, we bundle our many years of experience and expertise from engineering and social science, vehicle construction and development as well as our coaching and communication competence for transition of you and your company.

«In dialogue with us you will find your way.»

Experience drives Strategy – Our MSCDPS® method fits very well to your needs, because it is driven by our commercial vehicle experience combined with our social scientific approach. Due to our hands-on practice, we go deep into detail, for example we provide some load spectra for European service conditions or create training measures for management and workers. We depend on a network of skilled responsible people and provide direct access to stake holders in the European and US market for passenger cars, towed and self-propelled light, medium and heavy agricultural and commercial vehicles.
Product Creation
EBERTCONSULTING GmbH has its own method for organising the product creation process the so-called MSCDPS® method, which combines the TOYOTA approach of continuous improvement and strengthening the lean cooperation of all process partners with the western procedure of revolutionary leaps

The break-even point of course will be affected by the technology used, the fixed and variable costs, and the overall flexibility, but our vision is quality drives cost, because due to good quality a lot of depending cost can be reduced and the focus of development oriented towards innovation for your customers.

Innovation management
Innovation management plays a major role in the course of digitization and Industry 4.0. In our opinion, the ability to innovate is an important competitive factor. We work with you to find the right innovation for your company. Together with you, we coordinate the appropriate methods for your chosen approach. We work with a mix of different methods, e.g. the scenario technique. Innovation management relates to both product and process innovation. One example is the improvement of the customer service organization and / or the adaptation to customer requirements. You also ensure long-term corporate success through successfully launched product innovations (inventory protection).

In this way, innovation management also serves to secure the future of your company in the face of ever faster change.


Trend research
Trend research has a trend-setting direction! Trends describe currents and changes, they are often referred to as descriptions of current challenges due to changing circumstances, framework conditions, etc. It is important for companies today to recognize and assess trends at an early stage. We support you with our experience from innovative companies and contexts, based on concrete benefits and helpful for your strategic planning.

Companies are forced to observe their environment with regard to relevant trends, the market, the technologies, the politics etc. It is important to recognize what are short to medium-term developments (1-3 years), which megatrends are emerging and sign off, mainly in their own industry. Data-based processes such as simulations, forecasting, projections, etc. are used by us to adapt your progress and to use changes innovatively and creatively.


Who is the relevant competition?

To make a positive entry into a market, one must thoroughly understand the strengths and weaknesses of one’s competitors.

Evaluation of competitors as part of the purchasing decision criteria

By making a comparison with one’s main competitors, the advantages and disadvantages of one’s own product become apparent.


Potential customers (customer analysis)
Using as a basis for comparison an analysis (focusing on sales, related products, and their quantity) of all customers, all with a view toward identifying potential customers.
Assessment and Weighting
We provide tools for the objective evaluation of variations according to technical, economic and strategic aspects. With the aid of morphological schemes and a weighting of the evaluation criteria coordinated with the customer, scenarios with the state of the current knowledge and at least a future scenario showing the possible potentials are developed and evaluated. For this, we bring our great knowledge of industrial manufacturing processes, our network and our evaluation knowledge.
Quality is the result of continuous effort and improvement. We organize and take part personally part in KAIZEN workshops, elaborate with your teams detailed documentation and implement methods for assessment.
Due to our long lasting experience especially for quality control and detailed know how we can propose, assess, train, qualify and approve existing or new suppliers worldwide.
We got our own quality inspection team in China and Far East
Human Resources
The human factor, the qualification and the motivation of the employees are responsible for the success of each organization. We work with the responsible personnel profiles, e.g. by observing suitable candidates in your work environment, develop training programs for the technical and personal development of the employees, support with recruitings and help in setting up company academies.
Change Management
Change means transition. Without communicative accompaniment change can cause uncertainty. With our MSCDPS® method, we organise change and take the employees with us applying our demand for high transparency of all meetings and all measures.
Personal Empowerment
Our aim is to make use of the existing qualifications and the acquired knowledge as well as the experience of the employees. In close cooperation, we develop individual programs with the responsible persons, eg to train for the handling of special tools.
Training & Recruiting
We recommend and support appropriate training measures externally or on the job for your employees. We use our network for the recruiting of junior staff or experienced employees. We use modern communication tools for the visualization and make use of an experienced video specialist.
Coaching, Mentoring & Supervision
Coaching is one of our most important working instruments. The employees are accompanied by participating observation and receive feedback regarding their personal development. As experienced executives and technical experts, we conduct regular, personal mentoring sessions with the project leaders and chief engineers in order to bring our knowledge and strategies into our customer company.
We target the regular project meetings using our moderation skills. It is important to take all parties involved, but not to lose sight of the thread of the meeting. We are moderating according to the Harvard concept.
Product development processes, irrespective of the industry, call for agile, self-organized teams that, thanks to their composition, are able to perform the tasks assigned to them quickly, productively and with the highest level of motivation. The focus is on the individuals involved and their interaction, on working with customers and on the ability to quickly recognize changes and act accordingly. A prerequisite is transparency in the process. Ebertconsulting GmbH has experts who accompany this process and thus ensure that each sprint in the project brings a clear approach to the required goals. It is important to take the time factor into account, to be agile and flexible and to lead the project to success with high efficiency. Trust our experienced specialists!
At the beginning of each product creation process using the MSCDPS® method, the boundaries of the components or methods are determined. This is done by tests with valid conditions. The partners of EBERTCONSULTING GmbH have many years of experience in the organization, training and implementation of product development processes, especially for commercial vehicles and their components. With our practice-oriented approach we go into detail, for example, we can provide load spectra for European operating conditions for some commercial vehicles. We organize material tests and evaluate the results as well as, for example, scanning electron microscopy investigations. We rely on a strong network of qualified responsible persons and have direct access to stakeholders in the European and US market for drawn and self-propelled light, medium and heavy commercial vehicles, in universities and test labs.
Your benefit
We develop visions with our customers and derive strategies for a sustainable improvement of their market position. Participation and support of our employees are our guiding principles.

We combine our decades of experience in vehicle construction and development with coaching and communication competence to provide a coherent offer for comprehensive advice on change processes in small and medium-sized businesses. The goal is the tailor-made accompaniment of the on-site change processes with the relevant stakeholders towards a satisfactory result that is optimally adapted to the day-to-day operations.

We bring together expert knowledge, networks, enthusiasm and experience from the professional fields and combine the essential skills of technology and social sciences.

Our Markets –Our clients
We gain our markets in Germany, France, Great Britain, Austria, Italy, US and China.

Our customers are working with commercial vehicle, passenger car, industrial process and supplier industries. The needs of our customers are product development, restructuring and empowerment. In addition, we ensure quality improvement, make sound market analyses and support Merger & Acquisition.

MSCDPS®: Development engine for the middle class

With the MSCDPS® model, we developed a methodology that helps companies implement and enforce new processes and structures.

To introduce technical innovations and new processes in the company are the one thing to bring them into the company sustainably with the help of the employees involved in the process, but is the real art, because only then can the desired quality and ultimately also cost advantages be achieved .

This is where our range of products – with the “Medium Size Company Design and Production System Method” (MSCDPS®) is set, with our partners, for an end-to-end consultation up to the serial state as well as an optimization of the human resources organization.


Continuous accompaniment from one source

The consulting process is divided into three stages: After the systematic collection of customer requirements, business cases are developed using scenario techniques and the implementation is supported up to the serial state. During the entire duration of the project, company management and managers are accompanied by coaching, supervision, feedback and communication workshops. Short distances between the consulting disciplines ensure a continuous exchange of information that makes it possible to optimally coordinate the individual steps.


Include the factor ‘human’

The focus of the MSCDPS® method is the implementation of tailor-made processes and their visualization as well as the constructive communication between the involved areas. The goal of achieving significant cost reductions with increased profitability by means of technologically process-oriented innovations can, in our experience, only be achieved if the factor ‘human’ is included from the outset.

Integrating long time market driven valuable experience of Stakeholders

With all of our experience in commercial vehicle, car, assembly and manufacturing technology, as well as project evaluation and process moderation, we attach great importance to picking up and integrating the ideas and experiences of the process-relevant stakeholders as well as the company’s executives. Only in this way can demand-oriented advice and support work.

The Team


Prof. Dr.Ing. Jörg Ebert

Prof. Dr.Ing. Jörg Ebert

Executive partner

He is your partner with his practical leadership experience as a former member of the board of management for product development and quality, and with market and operational experience for passcars, rail vehicles, commercial vehicles and chassis engineering. He used to be a visionary, go analytically, and consistently implement decisions with high motivation and organizational skills.

He stands for consistent change management through customer-driven and cost-driven innovations.

Continue reading...
Professional background:

  • Board Member responsible for Product Design and Quality at Schmitz Cargobull AG, Horstmar – World market leader drawn isolated commercial vehicles
  • Professor of Design and Vehicle Design, HTW Aalen Department of Manufacturing Engineering – Research in the field of cold joining techniques and contact welding
  • Head of Business Unit Design and Development, BPW Bergische Achsen KG, Wiehl – market leader for commercial vehicles running gear
  • Head Design and Calculation, VAW aluminum AG, Bonn, R & D – Development of Rail Vehicles and Passenger Cars
  • Ph.D. Technical University of Clausthal Dissertation Thesis: “A contribution to the systematic design of process engineering machines, presented by the conception and design of a very fine grading machine
  • Research Assistant, Technical University of Clausthal
  • Project engineer New urban transport systems, DUEWAG, Düsseldorf plant

He has intercultural leadership experience for locations in Lithuania, Hungary, Italy, England, Japan and China as well as M & A experience.

Dipl.Soz.-Wiss. Cornelia Keller-Ebert

Dipl.Soz.-Wiss. Cornelia Keller-Ebert

Partner, Manager

As a consultant with competences in evaluation and mediation she supports and accompany change and conflict resolution processes in companies and associations. In addition, as an economic mediator (IHK), she offers communication training, conflict moderation and conflict prevention as well as mediation in the dispute. Her mediation competence allows the participants – in the evaluation as well as in the mediation process – to work constructively. This creates a climate for all in which conflict escalation is avoided. The team’s focus is on conflict prevention.

2019: Certificate for Basic Agile Master, INeKO Institute of the University of Cologne

Continue reading...
Through her mediative support, the participants are able to take advantage of the opportunities that are in conflict. This provides opportunities for change and development. In the sense of a cooperation mediation, all these change and development processes focus on the relationships and the interests and needs of all parties involved.




Development of individual career strategies for professional development

Motivation in working life

Communication in the workplace, communication in teams, team training

Women in leadership positions, their strengths and strategies

Gender issues at work and in the workplace

Extending the competencies of managers



Project management

Organizational sociology, organizational structures

Work and organizational psychology

Human Resource Management (operational and strategic)

Management concepts, management tools


Conflict management


Professional background:

Studies of Social Sciences, Gerhard Mercator University of Duisburg

Long-term professional experience in fields of social sciences

Career counseling on career planning, job coaching, mentoring offers

City Administration Cologne: Health Office and Office for Children’s Interests, Research Assistant in Project Work

Management Academy Bad Harzburg: Educational management professional further education projects

12 years self-employed activity in the evaluation and monitoring of projects, also at EU level

M.Sc. Electrical Engineering & Information Technology Julian Carol Ebert

M.Sc. Electrical Engineering & Information Technology Julian Carol Ebert

Project management, signal processing, HIL testing, modeling, Matlab simulation, CAN bus, HW layout

He is our expert for software and hardware development as well as simulation techniques.
Julian is practical: what does not exist yet, he builds. He is trained by many years of hands-on experience with his event engineering company.

Professional background:

  • Developing and building the drive train and communications technology for a fully electric refrigerated semi-trailer.
  • Construction of a demonstrator for an electrically driven dump semi-trailer
  • Development engineer d&b audiotechnik: Pre- and series development of a 3D room acoustic system
  • Freelance sound engineer: among others Porsche, Mercedes Benz, Bosch, ADIDAS …
  • Master studies Electrical Engineering & Information Technology at RWTH Aachen University
  • Study abroad Aalto University School of Science and Technology, Espoo – Helsinki, Finland
  • Topic Master thesis (Fraunhofer Institute for High Frequency Physics and Radar Techniques FHR): Mathematical modeling of a system for radar-based observation of near-Earth orbits
  • Topic Bachelor thesis: Preliminary development of the firmware of a 9-axis position sensor
M.Sc. Mechanical Engineering Gaetano Vasta

M.Sc. Mechanical Engineering Gaetano Vasta

Project management, CAD design, FEM simulation, cost optimization, production planning

He is our expert for component development and simulation.
Gaetano is an implementer and doer. He is versed through his entrepreneurial experience as an importer of electrically powered city vehicles and his active involvement in Formula Student.

Professional background:

  • Development and manufacturing concept of a new type of brake caliper production as a welded assembly from deep-drawn sheet metal.
  • Dimensioning and manufacturing concept of a twist beam axle for semi-trailer vehicles.
  • Self-employed importer of electric city vehicles
  • Master studies in mechanical engineering at the University of Wuppertal
  • Topic of master thesis : Electromechanical measuring system for measuring contact forces
  • Study abroad Murdoch University Perth, Australia
  • Subject of bachelor thesis at Ortlinghaus GmbH: Design of a flywheel mass test rig
Dipl. Ing. Kay Hömberg

Dipl. Ing. Kay Hömberg

intra and extra logistics, value stream management, lean production

Kay Hömberg is an expert in lean production, cost reduction, productivity improvement, value analysis with customers and suppliers. He is proven in practice with production, plant and logistics planning, mechanical processing and assembly technology and works for relocations of production sites.

Professional background:

Continue reading...

  • Realization of logistics systems in various industries, especially in the automotive sector:
    • logistics production line southern Germany automotive OE
    • central warehouse of large German automotive OE
    • New distribution centers for Tier One suppliers.
  • Graduate engineer TU Dortmund
  • former researcher and logistics expert at the Fraunhofer Institute for Material Flow and Logistics and at the Department of Conveying and Storage leaded by Prof. Jünemann and Prof. ten Hompel.



Our network


Development of a standardized wheel-end for Chinese truck front axles as a pilot for introduction of agile product creation
Five Steps to Excellence with MSCDPS® – A Method that combines Socio-Scientific aspects and Lean Management

Jörg Ebert, Cornelia Keller-Ebert

In a case study, the adaption and implementation of the MSCDPS® method to a Chinese market leading company is demonstrated.

The MSCDPS® method is driven by long time experience in the management of change processes to gain a lean, innovative and self- optimising organisation for medium-sized companies. Its uniqueness is the introduction of socio-scientific insights in the change management for medium-sized companies. Core factor of a successful and self-driven transformation of a whole company is the engagement and qualification of the staff. It combines the TOYOTA approach of continuous improvement and strengthening the lean cooperation of all process partners with the western procedure of revolutionary leaps [8]. With the MSCDPS®-method, the issues identified in the inventory potentials will be implemented with the involvement of employees.

Clients market position and opportunities will be evaluated and quantified: this will take into account the costs, the durability of the products, etc. Also the strengths and weaknesses of one’s competitors will be investigated. The break-even point is affected by the technology used, the fixed and variable costs and the overall flexibility. After this “frontloading” the “continuous long lasting strategy to market leadership” can be defined and implemented.

Step 1 “stable, self-optimising, and sustainable processes”: crucial is the development of a KAIZEN-Process. Step 2 “Establishment of a product clinic”: start of the advancement process for the product, installation of a product clinic, visualisation of its results for a continuous learning of the organisation. Step 3 “Monitoring, detailed measures”: visualisation of each process. Step 5 “Approval” of the pilot project, preparation to out roll additional areas”: results will be a commitment of management and co- workers for self-optimising and the on-going strategy. There will be transparent, continuous long lasting processes for problem solving and improved quality, reduced costs and better performance.

Download PDF

Anwendung von MSCDPS®, einer integrierten, ganzheitlichen Entwicklungsmethode am Beispiel der Hybridisierung von nichtangetriebenen Achsaggregaten von Nutzfahrzeugen

Jörg Ebert

Es wird die systematische Entwicklung eines neuen Produktes und Vorbereitung eines Geschäftsfeldes für ein mittelständisches Unternehmen aus der Nutzfahrzeugzulieferindustrie mit Hilfe eines ganzheitlichen Entwicklungsansatzes, der MSCDPS® Methode dargestellt.

In einem konsequenten Top Down Vorgehen verbindet die MSCDPS®-Methode die japanische Entwicklungsphilosophie der kontinuierlichen Verbesserung mit der klassischen Konstruktionsmethodik. Dies ermöglicht eine kontinuierliche Prozessoptimierung und die revolutionären Entwicklungssprüngen, die notwendig sind, um Alleinstellungen zu bewahren bzw. zu erringen.

Die DIN 16258 „Methode zur Berechnung und Deklaration des Energieverbrauchs und der Treibhausgasemissionen bei Transportdienstleistungen“ gibt Methoden zur Bewertung der Energieeffizienz des Warengütertransportes. So wird neben den möglichen Kosteneinsparungen durch reduzierten Energieeinsatz auch die Umweltverträglichkeit zu einem Auswahlkriterium für den Transportbetrieb.

Der Kühltransport bietet erhebliche Potentiale zur Reduktion der Abgas‐ und Geräuschemissionen.

FRIGOBLOCK hat eine Machbarkeitsstudie in Auftrag gegeben, die die technischen Randbedingungen eruieren, mögliche Partner und Wettbewerber identifizieren und die Wirtschaftlichkeit einer solchen Lösung untersuchen soll.

Die Studie liefert einen sog. 360°‐Blick aus den Perspektiven:

  • Markt
  • Produkt
  • Partner
  • Potentiale und Risiken

Durch einen direkt vom drehenden Rad angetriebenen Generator kann Energie mit hohem Wirkungsgrad erzeugt und Bremsenergie rekuperiert werden. Mit einem Satz handelsüblicher Bleiakkumulatoren kann genügend Energie zwischengespeichert werden, um die Kühlmaschine eines Kühlsattelanhängers ohne zusätzlichen Verbrennungsmotor zu betreiben.

Durch konsequente Systemintegration und Wahl von Großserienkomponenten wird das Kostentarget: „Amortisation der Anschaffungskosten innerhalb eines Jahres“ erreicht.

Auf Komponentenebene ist ein Entwicklungsziel Skalen Effekte zu erzielen, um das Kostentarget zu erreichen. So wird ein identisches Planetengetriebe für die Trailerachse und für den Transporter GenSet gewählt. Durch den Einsatz von links und rechts zwei identischen Antriebseinheiten können kleinere, kostengünstigere Komponenten eingesetzt werden und das teure Differential kann entfallen. Für die Trailerachse mit 9 t Achslast gelingt es, Getriebe und Generator in ein Achsrohr zu integrieren. Für leichte Triebköpfe bzw. frontgetriebene Fahrzeuge mit einer Achslast von 2,4 t kann die Generatorgetriebeeinheit in den vorhandenen Bauraum zwischen den Radköpfen der Hinterachse integriert werden. Somit sind beide Lösungen ohne Änderungen am Rahmen des Fahrzeuges bzw. der Luftfederung nachrüstbar.

Die abschließende Validierung der kritischen Komponente zeigt die Umsetzbarkeit für eine Serienproduktion.

Download PDF

Einführung in die Soziologie, Studienbrief der SRH FernHochschule Riedlingen

Riedlingen University

Wolfram Breger, Cornelia Keller-Ebert

Evaluation praktisch! Wirkungen überprüfen, Maßnahmen optimieren, Berichtsqualität verbessern.

Reihe hiba Weiterbildung Band 20/21, 1. Auflage 2005

Cornelia Keller-Ebert, Mechtilde Kißler, Berthold Schobert

Status Quo und Herausforderungen der Wissenschaftskommunikation in Deutschland, Bericht zur Expertenbefragung im Rahmen der Evaluation des „Jahrs der Technik 2004“

Melanie Borgmann, Cornelia Keller-Ebert

Möglichkeiten der Verbrauchsoptimierung durch Aerodynamik und weitere Maßnahmen am Trailer

11. Internationale VDI-Fachtagung Nutzfahrzeuge, Steyr, 2011 VDI-Berichte 2128

M. Wildhagen, R. Beelmann, J.Ebert

Fuel consumption is theme #1 in the future
A EU-wide Regulation of the CO2 emission for heavy trucks is incdiscussion
Trailer manufacturers have to make a contribution
Measures for the reduction of fuel consumption are known for a long time, but they are not common because of small economic effects (Exception: roof spoiler / aerokit at the tractor unit)
Rising fuel prices will have positive effects for the spreading of consumption reducing features

7 th International Conference on Production Engineering and Management

C. Keller-Ebert, J. Ebert


The theoretical and methodical approaches to agile management are reflected in the practice and experience gained in Chinese companies from the commercial vehicle industry. Agile management is not only a project management method, but also a guiding principle and expression of a form of organizational structure. Jens Bergstein defines agility as “the ability of an organization to react quickly to changes.” [1] Other definitions describe agility as the highest form of adaptability. HR Pioneers has developed a model that consists of 6 levels: The agile target images: • Customer-oriented organizational structure; • Iterative process landscapes; • Employee-centric management skills; • Agile personnel and management instruments; • The agile corporate culture [2]. Other criteria are: “The concept of agility involves short, straightforward planning and implementation cycles with “prototyping,” [2] so that immediate adaptation to the changing conditions is possible (“inspect and adapt”). Errors become visible at an early stage and can be corrected in the early stages, priorities are regularly queried and reoriented. Agility stands for iterative approach, lateral leadership, interdisciplinary and cross-functional teamwork as well as organized self-responsibility. For the decision-making in organizations this means that decisions are made “where the knowledge and not the disciplinary power sits.” According to the authors, this means that customers are integrated into the product development right from the start, so that continuous feedback and immediate learning transfer are process-oriented. Processes are thought out of customers’ minds. “Agile organisations have also understood that radical customer orientation along with radical employee orientation:[3] “Agility is about people and the way they work together.” [4].


Please feel free to call us and let us discuss what we will achieve together:

Tel: +49 (0) 221 7099 185 01

Or give us a callback date.